by Robert Bradford | Feb 7, 2020 | Competitive Strategy
Market disruption happens in just about every industry, no matter how mature it is. How is it that some players seem to shrug off or even thrive through disruption, while others are ruined? One of the keys to a successful response to disruption is strategic...
by Robert Bradford | Jan 31, 2020 | Competitive Strategy
Disruption strategy – What to do when you see disruption coming. In my last two articles, I discussed types of disruption and how to anticipate disruption in your industry. In this article, we’ll take a look at what steps you can take when you see disruption...
by Robert Bradford | Jan 24, 2020 | Competitive Strategy
The past two decades have seen market disruption spreading in ripples through almost every industry. In some, market disruption has been the new normal – and in others, a hope that disruption will pass persists. Whatever the past or current state of your industry...
by Robert Bradford | Jan 17, 2020 | Competitive Strategy
Market disruption is a catchy phrase that describes changes which redefine many elements of competition in markets. These changes sometime even eliminate markets altogether. One of the examples from the past few decades is when online travel websites displaced travel...
by Robert Bradford | Jan 3, 2020 | Competitive Strategy
One of the incredibly interesting things about humans is our ability to make up stories. Many of the hallmarks of civilization are really no more than this. Government, the economy and money are all based on stories we have made up – and agreed to – over time. A...
by Robert Bradford | Dec 20, 2019 | Competitive Strategy
Over the years, I’ve seen companies amplify their success by focusing on a clearly specialty or clearly commodity strategy. In simple terms, a commodity strategy involves targeting customers whose primary decision making factor is price. The specialty strategy...
