by Robert Bradford | Jul 5, 2020 | Competitive Strategy
When most people are traveling on a highway, stopping for fuel or food involves an interesting decision making process. We often exit the highway and look for a restaurant or gas station that will meet our needs. Naturally, a strong brand preference may cause us to...
by Robert Bradford | May 1, 2020 | Competitive Strategy
Contingency planning for the next few months. In my article on contingency plans for the Covid-19 Pandemic, I outlined a threat-based approach to the pandemic impact. This week, I’d like to extend that thinking into the next few months. While this may not seem...
by Robert Bradford | Mar 26, 2020 | Competitive Strategy
Strategies in recessions – What kind of strategies work best? We’ve been using Simplified Strategic Planning for over 40 years now, and we’ve seen companies fare well through recessions many times. Those that do well use strategies that are just a bit different...
by Robert Bradford | Mar 13, 2020 | Competitive Strategy
In strategic planning, we sometimes look at threats that will harm your business. We avoid looking at every threat, since good strategy is about opportunities more than threats, but there are still some threats that may be worth examining. In general, these are...
by Robert Bradford | Feb 28, 2020 | Competitive Strategy
Protectionism with tariffs in your country is often seen as a benefit to companies, especially manufacturers. The idea is that when countries put a tariff on imports of products similar to yours, you gain an advantage in your domestic marketplace. If they place a 25%...
by Robert Bradford | Feb 11, 2020 | Competitive Strategy
The best defense is sometimes a good offense. One of the most successful strategies I’ve used with clients is to stop worrying about disruption as a threat. Instead, become the company that is disrupting your industry. In some cases, this is easier said than done. ...
