by Robert Bradford | Dec 13, 2019 | Competitive Strategy
Digital marketing strategy – the hybrid strategy is one of the most powerful. In the past few articles, I’ve written about how brick and mortar companies can handle digital competition, and vice versa. One of the most powerful strategies in each of these...
by Robert Bradford | Nov 29, 2019 | Competitive Strategy
In my last article, I discussed ways that brick and mortar businesses can compete with hyper efficient online counterparts. Today, we flip that thinking on its head and look at ways digital businesses can compete with brick and mortar. Many online businesses don’t...
by Robert Bradford | Nov 22, 2019 | Competitive Strategy
Many believe that brick and mortar retail shops cannot compete with hyper efficient online retailing with rapid delivery. Although efficient online competition does make it harder to be profitable, brick and mortar stores can compete successfully. One reason this...
by Robert Bradford | Nov 15, 2019 | Competitive Strategy
So many industries face upheaval because of new technology right now that it’s probably easier to list those that aren’t. Technology is changing our worlds in many ways, but I’d like to examine one that affects everyone: market access. This is simply the...
by Robert Bradford | Oct 25, 2019 | Competitive Strategy
Human beings, it turns out, are both good and bad at anticipating the future. We can accurately predict things that flummoxed people 100 years ago – like where a hurricane will make landfall, or the likelihood of a volcanic eruption. We also can foresee the...
by Dana Baldwin | Oct 4, 2019 | Competitive Strategy, Strategic Planning
Strategic Planning should not be a one-and-done business process. As a rule, your organization should conduct annual strategic planning even though it’s time horizon is typically multiple years. Why, you ask? Isn’t a strategic plan valid for more than one year?...
