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Category Archives for "Competitive Strategy"

Types of Profitable Differentiation Value

Differentiation is a key competitive strategy. Yet some people tell me that they don’t see much benefit to differentiation in their markets. While there are places that this may be true – high volume grains, anyone? – there are so many paths to differentiation that it’s worth examining a few of them to see if […]

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Sony: Results are in – Sony’s Strategy Results in Record Profit

By Denise Harrison In 2014, Kazuo Hirai, Sony CEO, sought to rekindle the firm’s creativity.   In the 20​th ​ century Sony had a market leadership position in several segments of the consumer electronics industry. For example, its Sony Walkman® exemplified Sony’s ability to harness its technical expertise, providing consumers with easy-to-use electronic devices.  But by […]

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Does Your Market Segmentation Lead to Lower Prices?

By Robert W. Bradford, President and CEO Market segmentation is a powerful tool.  This isn’t just true for the marketing department, though segmentation can enable super efficient, targeted advertising and product placements.  In strategic planning, your market segmentation can enable even more unique – and therefore profitable – product offerings, operational strategies and more. Unfortunately, […]

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Innovation/Opportunities: Short-term vs. Long-term – How do You Decide?

Denise Harrison Note: This article was previously published in Compass Points in October 2001. In 1996 Apple lost $816 million, but in 1997 they launched an initiative that was to transform how people bought, sold and listened to music. There was no clear path for how this would happen, no easy technology solutions – just a […]

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Understanding the Competitive Value of Your Brand – Part Four

By Robert W. Bradford, President & CEO This post is part of a series taken from Robert Bradford’s article Understanding the Competitive Value of your Brand published in Compass Points September 2005.  In Part One, we introduced the series and discussed What makes a brand valuable?  In Part Two, we discussed Why branding is important in the global marketplace. […]

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Understanding the Competitive Value of Your Brand – Part Three

By Robert W. Bradford, President & CEO This post is part of a series taken from Robert Bradford’s article Understanding the Competitive Value of your Brand published in Compass Points September 2005.  In Part One, we introduced the series and discussed What makes a brand valuable?  In Part Two, we discussed Why branding is important in the global marketplace. […]

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