by Robert Bradford | Jan 25, 2019 | Competitive Strategy
Disruptive innovation is not just something that is happening in many industries. It is both a threat to companies that fail to adapt and an opportunity for companies that drive the disruption. One of the most common issues in strategic planning is a failure to...
by Robert Bradford | Jan 18, 2019 | Competitive Strategy
How can you tell when your distinction is real? This question comes up often in strategic planning meetings because real differentiation is extremely important in almost all markets. It’s also an important question because we tend towards a kind of self-delusion that...
by Robert Bradford | Dec 28, 2018 | Competitive Strategy
As you may know from Simplified Strategic Planning, we tend to counsel companies to pursue either the low cost/price strategy (think Henry Ford or Sam Walton) or one of the two specialty strategies, differentiation or niche strategies. All three are good, but we tend...
by Robert Bradford | Dec 20, 2018 | Competitive Strategy, Strategic Thinking
Pursuing a competitive advantage strategy One of the biggest struggles in strategy is pushing a bold, distinctive identity for your company and brand. This is so common that we start the strategic planning process assuming that we haven’t pushed the envelope. We...
by Robert Bradford | Nov 8, 2018 | Competitive Strategy
The Winner’s Profile is one of my favorite exercises in the Simplified Strategic Planning process. In it, you identify the key attributes that will make your company a clear winner in the long term. The Winner’s Profile is a visionary conclusion to the...
by Robert Bradford | Oct 25, 2018 | Competitive Strategy, Strategic Planning
The simple answer to the question “Why do strategic planning?” is that we plan to get results. But the real answer is deeper than this. First of all, we DO plan to get results. The data is very clear – companies that do strategic planning get better results. ...
