by Dana Baldwin | Sep 6, 2019 | Competitive Strategy
There are almost as many definitions of customer loyalty as there are companies which try to build and sustain the concept. Some of the components are common, however. Let’s take a look at some of them. The first component is dependability. What do many companies mean...
by Robert Bradford | Jun 28, 2019 | Competitive Strategy
An assumption I sometimes encounter is that strategic planning only yields predictable, middle of the road actions for a company. Nothing could be farther from the truth. Strategic planning sets an appropriate course for your business that maximizes growth-ability,...
by Denise Harrison | Apr 19, 2019 | Competitive Strategy
How do food companies position themselves for growth as demographic growth slows? Tyson Foods, for example, faced this dilemma. Clearly, consumer preferences changed with a desire for prepared foods. Ultimately, Tyson knew that consumers were turning away from their...
by Denise Harrison | Mar 6, 2019 | Competitive Strategy
GE Learns Its Lesson the Hard Way Jack Welch transformed GE’s portfolio of businesses by concentrating on businesses that were number one or two in their markets. Businesses that were positioned to get to number one or two also qualified. He did this because...
by Robert Bradford | Feb 15, 2019 | Competitive Strategy
We all know that successful differentiation is the key to higher profits. Unless you offer something that a competitor doesn’t offer, you will almost always get sucked into a game of “who can charge the lowest price”. Unfortunately a lot of competitors know...
by Robert Bradford | Feb 1, 2019 | Competitive Strategy
Every so often, we encounter markets that are going through competitor consolidation. Usually, this happens when someone convinces investors that the profitability of several players will be higher if they were one. This approach usually leads to mixed results for...
