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Marketing: A Key to Long Term Success Part Five

by Dana Baldwin | Dec 30, 2016 | Strategic Planning

By M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002.  In Part One, we introduced the series and discussed What is marketing?  In...

Marketing: A Key to Long Term Success Part Four

by Dana Baldwin | Dec 22, 2016 | Strategic Planning

By M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002.  In Part One, we introduced the series and discussed What is marketing?  In...

Marketing: A Key to Long Term Success Part Three

by Dana Baldwin | Dec 16, 2016 | Strategic Planning

By M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002.  In Part One, we introduced the series and discussed What is marketing?  In...

Fitbit Focuses on Corporate Clients to Generate Growth

by Denise Harrison | Dec 9, 2016 | Strategic Planning

By Denise Harrison Fitbit’s personal activity tracking device started with simple functionality – tracking steps taken during a day – now added functionality includes a heart rate monitor, sleep tracker, calorie calculator among other features.  While the trackers are...

Marketing: A Key to Long Term Success Part Two

by Dana Baldwin | Dec 2, 2016 | Strategic Planning

By M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002.  In Part One, we introduced the series and discussed What is marketing?  In...

Marketing: A Key to Long Term Success Part One

by Dana Baldwin | Nov 25, 2016 | Strategic Planning

By M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002.  In this part we will introduce the series and discuss What is marketing?...
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