by Dana Baldwin | Jun 20, 2014 | Strategic Planning
By M. Dana Baldwin, Senior Consultant Reprinted from Course and Direction June 2008 Marketing, done well, is a vital cog in many companies’ strategies. Marketing performs many functions which are some of the keys to success over time. Good marketing helps pave...
by Denise Harrison | Jun 13, 2014 | Strategic Planning
By Denise Harrison, Executive Vice President & COO Reprinted from Course and Direction March 2007 Is strategic planning dead? Many so-called experts criticize the time spent on evaluating the core businesses and current competition as myopic. They point out that...
by Robert Bradford | Jun 6, 2014 | Strategic Planning
By Robert W. Bradford, President & CEO In over 1,600 strategic planning meetings, I have noticed that people have a tendency to approach their planning process from many different angles. One of the most interesting sets of angles revolves around the very common...
by Dana Baldwin | May 23, 2014 | Strategic Planning
By M. Dana Baldwin, Senior Consultant Does your company think that developing a strategic plan, printing it and distributing it to the appropriate population within your company actually completes the whole process? Or is it dedicated to actually carrying out the...
