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Understanding the Competitive Value of Your Brand – Part Two

By Robert W. Bradford, President & CEO This post is part of a series taken from Understanding the Competitive Value of your Brand.  In Part One, we introduced the series and discussed What makes a brand valuable?  In Part Two, we will discuss Why branding is important in the global marketplace. Why branding is important in the […]

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Understanding the Competitive Value of Brand – Part 1

Understanding the Competitive Value of Brand Understanding the Competitive Value of  Brand – Part 1.   In this part we will introduce the series and discuss What makes a brand valuable? One of the most commonly overlooked sources of competitive advantage is brand. Branding is not just advertising, nor is it simply a catchy name for […]

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Strategic Evaluation of Acquisition Targets – Part Two

By Robert W. Bradford, President & CEO This post is part of a series taken from Robert Bradford’s article Strategic Evaluation of Acquisition Targets published in Compass Points September 2008.  In part one we introduced the series and discussed Market Impact.  In this part we will discuss Technology impact, Human resource impact, Distribution impact, and Supplier market impact. Technology impact Sometimes you […]

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Strategic Evaluation of Acquisition Targets – Part One

By Robert W. Bradford, President & CEO This post is part of a series taken from Robert Bradford’s article Strategic Evaluation of Acquisition Targets published in Compass Points September 2008.  In this part we will introduce the series and discuss Market Impact. You are considering purchasing another company to accelerate the growth of your business. The company has […]

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You May Have One or More of These Problems with Strategic Opportunities

By Robert W. Bradford Opportunities are one of the three core elements of value creation in strategic management.  Unfortunately, most companies struggle with opportunities, because there are few processes (outside of a good strategic planning process) that effectively shape the organization’s response to the ocean of opportunities we have available to us in business. Here […]

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