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Getting Everything Done

By Robert W. Bradford, President & CEO One of the sticky problems most people face in strategic planning is execution.  Over 80% of executives we survey in our seminars cite strategy implementation as their biggest issue with strategic planning.  Meeting strategic objectives is difficult enough that many companies bypass this part of the strategy process […]

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Understanding the Competitive Value of Your Brand – Part Three

By Robert W. Bradford, President & CEO This post is part of a series taken from Robert Bradford’s article Understanding the Competitive Value of your Brand published in Compass Points September 2005.  In Part One, we introduced the series and discussed What makes a brand valuable?  In Part Two, we discussed Why branding is important in the global marketplace. […]

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Understanding the Competitive Value of Your Brand – Part Two

By Robert W. Bradford, President & CEO This post is part of a series taken from Understanding the Competitive Value of your Brand.  In Part One, we introduced the series and discussed What makes a brand valuable?  In Part Two, we will discuss Why branding is important in the global marketplace. Why branding is important in the […]

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Understanding the Competitive Value of Brand – Part 1

Understanding the Competitive Value of Brand Understanding the Competitive Value of  Brand – Part 1.   In this part we will introduce the series and discuss What makes a brand valuable? One of the most commonly overlooked sources of competitive advantage is brand. Branding is not just advertising, nor is it simply a catchy name for […]

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Strategic Evaluation of Acquisition Targets – Part Two

By Robert W. Bradford, President & CEO This post is part of a series taken from Robert Bradford’s article Strategic Evaluation of Acquisition Targets published in Compass Points September 2008.  In part one we introduced the series and discussed Market Impact.  In this part we will discuss Technology impact, Human resource impact, Distribution impact, and Supplier market impact. Technology impact Sometimes you […]

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