by Robert Bradford | Jun 29, 2026 | Strategic Planning
By Robert W. Bradford, President/CEO I’ve heard this comment from people who are very successful. People who are running companies that – for the moment – are doing quite well. And yet, this comment puzzles me, mightily. It puzzles me because...
by Robert Bradford | Jun 29, 2026 | Strategic Planning
Every once in a while, I run across a company that is doing just fine, and has been pretty successful for a long time. These companies scare me. Nothing creates failure like success, and the temptation to rest on one’s laurels has heralded doom for many a fine...
by Robert Bradford | Jun 28, 2026 | Strategic Planning, Strategy Implementation
By Robert W. Bradford, President/CEO When assessing strategic opportunities, we have for years examined four variables in the Simplified Strategic Planning process – value, probability, management effort and financial risk. Recently, I have taken to including a...
by Robert Bradford | Jun 28, 2026 | Strategic Planning
By Robert W. Bradford, President/CEO One of the hardest things to get right, strategically, is the true value of your product or service. This is understandable, since the only true measure of value is what an individual customer will pay at a specific point in...
by Robert Bradford | Jun 28, 2026 | Strategic Planning
By Robert W. Bradford, CEO/President The other day I was talking with a CEO about building strategic alignment between business units in his organization. I was intrigued, because my questions about the company’s strategic competency yielded a history of the...
