by Robert Bradford | Feb 11, 2020 | Competitive Strategy
The best defense is sometimes a good offense. One of the most successful strategies I’ve used with clients is to stop worrying about disruption as a threat. Instead, become the company that is disrupting your industry. In some cases, this is easier said than done. ...
by Robert Bradford | Feb 7, 2020 | Competitive Strategy
Market disruption happens in just about every industry, no matter how mature it is. How is it that some players seem to shrug off or even thrive through disruption, while others are ruined? One of the keys to a successful response to disruption is strategic...
by Robert Bradford | Jan 31, 2020 | Competitive Strategy
Disruption strategy – What to do when you see disruption coming. In my last two articles, I discussed types of disruption and how to anticipate disruption in your industry. In this article, we’ll take a look at what steps you can take when you see disruption...
by Robert Bradford | Jan 24, 2020 | Competitive Strategy
The past two decades have seen market disruption spreading in ripples through almost every industry. In some, market disruption has been the new normal – and in others, a hope that disruption will pass persists. Whatever the past or current state of your industry...
by Robert Bradford | Jan 17, 2020 | Competitive Strategy
Market disruption is a catchy phrase that describes changes which redefine many elements of competition in markets. These changes sometime even eliminate markets altogether. One of the examples from the past few decades is when online travel websites displaced travel...
by Robert Bradford | Jan 3, 2020 | Competitive Strategy
One of the incredibly interesting things about humans is our ability to make up stories. Many of the hallmarks of civilization are really no more than this. Government, the economy and money are all based on stories we have made up – and agreed to – over time. A...
by Robert Bradford | Dec 20, 2019 | Competitive Strategy
Over the years, I’ve seen companies amplify their success by focusing on a clearly specialty or clearly commodity strategy. In simple terms, a commodity strategy involves targeting customers whose primary decision making factor is price. The specialty strategy...
by Robert Bradford | Dec 13, 2019 | Competitive Strategy
Digital marketing strategy – the hybrid strategy is one of the most powerful. In the past few articles, I’ve written about how brick and mortar companies can handle digital competition, and vice versa. One of the most powerful strategies in each of these...
by Dana Baldwin | Dec 6, 2019 | Strategic Planning
Successful strategic plans include good objectives and monitoring. The desired result of developing your strategic plan is to develop an actionable road map for the future of your organization. While there are always diversions, the goal is to have a SMART strategic...
by Robert Bradford | Nov 29, 2019 | Competitive Strategy
In my last article, I discussed ways that brick and mortar businesses can compete with hyper efficient online counterparts. Today, we flip that thinking on its head and look at ways digital businesses can compete with brick and mortar. Many online businesses don’t...
by Robert Bradford | Nov 22, 2019 | Competitive Strategy
Many believe that brick and mortar retail shops cannot compete with hyper efficient online retailing with rapid delivery. Although efficient online competition does make it harder to be profitable, brick and mortar stores can compete successfully. One reason this...
by Robert Bradford | Nov 15, 2019 | Competitive Strategy
So many industries face upheaval because of new technology right now that it’s probably easier to list those that aren’t. Technology is changing our worlds in many ways, but I’d like to examine one that affects everyone: market access. This is simply the...
