Strategy: Low Cost or Differentiation

M Dana Baldwin, Senior Consultant When your organization does strategic planning, what strategies do you consider for each of your market segments?  It is likely that you may select different bases for competing in different segments, because your competitive...

Etsy: Can a company outgrow its Niche?

by Margaret Lawrence Etsy is often described as the “world’s largest flea market”. Since its beginnings in 2005, the company has created a vibrant on-line community of buyers and sellers of “handmade” and vintage items as well as craft supplies, it’s the online...

Strategy: Turning Trash into Treasure

By Denise Harrison, Executive Vice President and COO Discussions concerning waste disposal and environmental impact are showing up more frequently during strategic plan development. With disposal costs and environmental regulations increasing, companies are finding...