by Robert Bradford | Apr 3, 2015 | Strategic Planning
By Robert W. Bradford, President & CEO Last week, I was talking with someone about their insurance agent. She was absolutely thrilled at how the agent handled a recent car accident, saying “She made everything so much simpler!” It got me thinking about...
by Robert Bradford | Mar 30, 2015 | Strategic Planning
By Robert W. Bradford, President & CEO Following up our prior discussion, another set of limitations of the Balanced Scorecard includes: IIa. You are measuring things because they are easy to measure This issue reminds me of the old joke about the man looking for...
by Robert Bradford | Mar 16, 2015 | Strategic Planning
Note: This was previously published in Compass Points Some time ago, I had an interesting conversation about the Balanced Scorecard with a friend who works in a large organization. His comments reminded me of so many comments I’ve heard about Balanced...
by Dana Baldwin | Mar 6, 2015 | Strategic Planning
By M Dana Baldwin, Senior Consultant Most people know that in order to help an organization focus on its future and to build plans/strategies to improve market share, profitability and competitive stature, that a company should go through a formal, well-organized...
by Denise Harrison | Feb 27, 2015 | Strategic Planning
By Denise A. Harrison Note: This was first published in Compass Points July 2006 Over the last twenty years, your company has earned the number one market position – time to relax and enjoy? No! The mass market is now fragmenting as consumers become more...
by Dana Baldwin | Feb 13, 2015 | Strategic Planning
By M. Dana Baldwin, Senior Consultant Note: This article was previously published in Compass Points in June 2007 Earlier, we discussed one way to compete with a lower cost, lower price competitor: differentiation — defined as finding a significant point of...
