What Kind of Leader Are You?

by M. Dana Baldwin, Senior Consultant Strategic Planning ExpertWhat is your leadership style?  It may be very difficult to put such an all-encompassing subject into a few words, but let’s have a go at it.  What are the factors that determine your leadership style? ...

Strategy Bits

By Denise Harrison, Executive Vice President & COO Strategic Planning ExpertCustomer Concentration and Market Segment Analysis Customer concentration is a key characteristic to consider when thinking about market segmentation, it is important to understand the...

Honest Tea Teaches Coke A Lesson

By Denise Harrison, EVP Coca Cola, known for its marketing prowess, does not always get it right.  Yes, everyone knows about the Coke Classic/New Coke mistake, but what about its entry into the health conscious and environmental space? What Went Right Growth goals are...