Dealing with a Low Cost Competitor

By M. Dana Baldwin, Senior Consultant How can you compete with a low cost, low price competitor? Let’s discuss price wars: They usually don’t work! When your company is competing with a lower cost competitor, you must realize they can sell and make a...

How Engaged are You as a Leader?

By M. Dana Baldwin, Senior Consultant Many people, including yours truly, have written extensively on the value of increasing employee engagement.  There are many good reasons to do so.  Included are: Better attitudes, better involvement in the success of the company...

Value or Low Price?

M Dana Baldwin, Senior Consultant Do you know what your customers really value?  What are they willing to pay for that you can bring to the market place?  What is important to them that you can provide?  Does this give you an advantage in the environment in which you...