by Dana Baldwin | Aug 8, 2014 | Strategic Planning, Uncategorized
By M. Dana Baldwin, Senior Consultant This article was previously published in Compass Points in November 2007 Most companies advertise their loyalty to their customers, but how many really are as loyal as they profess to be? What specific actions have they committed...
by Dana Baldwin | Jul 11, 2014 | Strategic Planning
By M Dana Baldwin, Senior Consultant What is focus? Why is focusing on your business so important it should be a key element of your strategic planning? Why is it a key to your ongoing success? What happens when you lose focus? To illustrate what focus is, let’s...
by Dana Baldwin | Jun 20, 2014 | Strategic Planning
By M. Dana Baldwin, Senior Consultant Reprinted from Course and Direction June 2008 Marketing, done well, is a vital cog in many companies’ strategies. Marketing performs many functions which are some of the keys to success over time. Good marketing helps pave...
by Dana Baldwin | May 23, 2014 | Strategic Planning
By M. Dana Baldwin, Senior Consultant Does your company think that developing a strategic plan, printing it and distributing it to the appropriate population within your company actually completes the whole process? Or is it dedicated to actually carrying out the...
by Dana Baldwin | May 2, 2014 | Strategic Planning
By M. Dana Baldwin, Senior Consultant Why don’t some organizations do strategic planning? Great question, because a surprising number of companies do not actually put together a written plan of where they want to go. Why don’t they plan? There are a variety of...
