by Robert Bradford | Jun 19, 2020 | Strategic Planning during the COVID-19 pandemic
What we need when there is great future uncertainty Over the years, I’ve taught many concepts that are vital to good strategy. One of the key struggles many have with strategy is that our assumptions can turn out to be incorrect, rendering some of our strategies less...
by Robert Bradford | May 1, 2020 | Competitive Strategy
Contingency planning for the next few months. In my article on contingency plans for the Covid-19 Pandemic, I outlined a threat-based approach to the pandemic impact. This week, I’d like to extend that thinking into the next few months. While this may not seem...
by Robert Bradford | Apr 17, 2020 | Strategic Planning during the COVID-19 pandemic
Times of great upheaval represent a great opportunity for those who would act to get ahead. The right moves to do this are strategically important for your company, and could literally make or break your business. In my last article, I summarized four key steps to...
by Robert Bradford | Apr 10, 2020 | Strategic Planning during the COVID-19 pandemic
It’s pretty clear by now that the economy is going to take a severe beating this quarter, and possibly the entire year. With the strategic picture in mind, how do we steer our businesses through this rocky period? The key to understanding the answers to this are the...
