The Fear of Being Different

Being different is one of the keys to profitability, however, it is also one of the most feared strategies. Clearly, there are very few success stories about companies that behaved just like their competitors.  This may be because managers feel unusually vulnerable...

Implementation Pitfalls

Implementation pitfalls are common in strategic planning. But why is this – and what can we do about it?  We’ve noticed six very common issues that have hindered execution at companies we’ve worked with, and none of them is intractable. The most common implementation...

Why You Need to be Different

A differentiation strategy builds dominance in your market.  One of the fun things about working with so many different companies is the perspective you gain on different industries.  Often times, however, an industry is highly fragmented with no clear dominant player...

Why is Strategic Competency so Scary?

Focusing on a single strategic competency can be scary.  There are two big reasons for this.  The first is the basic struggle with focus – we often feel unsafe putting all of our eggs in one basket.  The idea that two competencies will double your chances of success...