by Robert Bradford | Sep 20, 2018 | Competitive Strategy
By pursuing a simple, generic strategy, many companies think they can make more money – but exactly the opposite is true. This approach can wreck your business. One of the ways of thinking I’ve encountered in strategic planning is based upon the desire to make...
by Robert Bradford | Sep 14, 2018 | Strategic Thinking
Customers’ dimensions of value may be very different from ours Customers don’t look at us – or our products and services – in the same way we do. When we look at what we do, we see the effort, the difficulty, and the risk we put into everything. The sum of the...
by Robert Bradford | Sep 6, 2018 | Strategic Planning
Is your company full of smart, passionate people, who have strong ideas about your business? Do they have trouble agreeing on a strategy and sticking to it? The problem is pretty simple: many smart people are used to being the smartest person in the room. ...
by Robert Bradford | Aug 30, 2018 | Competitive Strategy
Changing Threats to Opportunities can Lead to Game-Changing Innovation In strategic planning, we consider opportunities, and scary things, like threats. Some of the best innovations come from changing threats to opportunities. Game-changing innovation that...
by Robert Bradford | Aug 9, 2018 | Competitive Strategy
Being different is one of the keys to profitability, however, it is also one of the most feared strategies. Clearly, there are very few success stories about companies that behaved just like their competitors. This may be because managers feel unusually vulnerable...
