by Robert Bradford | Apr 21, 2017 | Competitive Strategy
Market segmentation is a powerful tool. This isn’t just true for the marketing department, though segmentation can enable super efficient, targeted advertising and product placements. In strategic planning, however, your market segmentation can enable even more...
by Robert Bradford | Mar 17, 2017 | Competitive Strategy
By Robert W. Bradford, President & CEO This post is part of a series taken from Robert Bradford’s article Understanding the Competitive Value of your Brand published in Compass Points September 2005. In Part One, we introduced the series and discussed What...
by Robert Bradford | Mar 10, 2017 | Strategic Planning, Strategy Implementation
By Robert W. Bradford, President & CEO One of the sticky problems most people face in strategic planning is execution. Over 80% of executives we survey in our seminars cite strategy implementation as their biggest issue with strategic planning. Meeting strategic...
by Robert Bradford | Mar 3, 2017 | Competitive Strategy
By Robert W. Bradford, President & CEO This post is part of a series taken from Robert Bradford’s article Understanding the Competitive Value of your Brand published in Compass Points September 2005. In Part One, we introduced the series and discussed What...
by Robert Bradford | Feb 17, 2017 | Competitive Strategy
By Robert W. Bradford, President & CEO This post is part of a series taken from Understanding the Competitive Value of your Brand. In Part One, we introduced the series and discussed What makes a brand valuable? In Part Two, we will discuss Why branding is...
