by Robert Bradford | Sep 1, 2017 | Competitive Strategy
by Robert W. Bradford This is an introduction to a 2003 series, The Easy way to Innovate is – the Hard way! The info is still relevant, and it will be nostalgic reading the examples from 2003. People, quite naturally, prefer to do easy things. Easy things are...
by Robert Bradford | Aug 18, 2017 | Competitive Strategy
Differentiation is a key competitive strategy. Yet some people tell me that they don’t see much benefit to differentiation in their markets. While there are places that this may be true – high volume grains, anyone? – there are so many paths to differentiation that...
by Robert Bradford | Jun 16, 2017 | Strategy Implementation
By Robert W. Bradford, President and CEO Is it difficult to get your team on board with the planning process and the strategies developed? When I started doing strategic planning, decades ago, I found myself frustrated at how long it took most teams to struggle...
by Robert Bradford | Apr 21, 2017 | Competitive Strategy
Market segmentation is a powerful tool. This isn’t just true for the marketing department, though segmentation can enable super efficient, targeted advertising and product placements. In strategic planning, however, your market segmentation can enable even more...
by Robert Bradford | Mar 17, 2017 | Competitive Strategy
By Robert W. Bradford, President & CEO This post is part of a series taken from Robert Bradford’s article Understanding the Competitive Value of your Brand published in Compass Points September 2005. In Part One, we introduced the series and discussed What...
