Customer Loyalty – What Is It, Really?

There are almost as many definitions of customer loyalty as there are companies which try to build and sustain the concept. Some of the components are common, however. Let’s take a look at some of them. The first component is dependability. What do many companies mean...

How To Do Better Strategic Planning

Many companies could do better strategic planning. Often, the process consists of a group of staff people going off to a resort or someone’s cabin in the woods for a weekend to hash out what they conceive is a strategic plan. All too often, though, this exercise is...