by Robert Bradford | Nov 8, 2018 | Competitive Strategy
The Winner’s Profile is one of my favorite exercises in the Simplified Strategic Planning process. In it, you identify the key attributes that will make your company a clear winner in the long term. The Winner’s Profile is a visionary conclusion to the...
by Robert Bradford | Nov 1, 2018 | Strategic Planning
Over the years, I’ve met many wonderful executives in my speaking and the simplified strategic planning seminar. I’m sad and perplexed when the CEO leaves the seminar inspired to do great strategic planning – and then falters. While some companies find...
by Robert Bradford | Oct 25, 2018 | Competitive Strategy, Strategic Planning
The simple answer to the question “Why do strategic planning?” is that we plan to get results. But the real answer is deeper than this. First of all, we DO plan to get results. The data is very clear – companies that do strategic planning get better results. ...
by Robert Bradford | Oct 11, 2018 | Strategic Planning
What will make strategic planning happen and keep people from getting mired in non-strategic activities? Even at the top of organizations, strategic planning seems to take a back seat. Like any other critical management activity, companies must do strategic planning...
by Robert Bradford | Sep 27, 2018 | Competitive Strategy
Rapidly Changing Competition There is one consistent message I hear from CEOs all over the world. Competition is tough and getting tougher. But what, exactly, does that mean? Does it mean there are more competitors, or that competitors have more resources than they...
