by Robert Bradford | Sep 27, 2018 | Competitive Strategy
Rapidly Changing Competition There is one consistent message I hear from CEOs all over the world. Competition is tough and getting tougher. But what, exactly, does that mean? Does it mean there are more competitors, or that competitors have more resources than they...
by Robert Bradford | Sep 20, 2018 | Competitive Strategy
By pursuing a simple, generic strategy, many companies think they can make more money – but exactly the opposite is true. This approach can wreck your business. One of the ways of thinking I’ve encountered in strategic planning is based upon the desire to make...
by Robert Bradford | Aug 30, 2018 | Competitive Strategy
Changing Threats to Opportunities can Lead to Game-Changing Innovation In strategic planning, we consider opportunities, and scary things, like threats. Some of the best innovations come from changing threats to opportunities. Game-changing innovation that...
by Denise Harrison | Aug 16, 2018 | Competitive Strategy
Price sensitive products – how can you differentiate? When you’re selling price sensitive products, find a way to add value, so your customers will pay a premium. Understand your customers’ needs and preferences, however, and understand what you can do to...
by Robert Bradford | Aug 9, 2018 | Competitive Strategy
Being different is one of the keys to profitability, however, it is also one of the most feared strategies. Clearly, there are very few success stories about companies that behaved just like their competitors. This may be because managers feel unusually vulnerable...
by Dana Baldwin | Jul 26, 2018 | Competitive Strategy
Innovation Process In addition to creating an encouraging atmosphere, management must create some procedures to channel the innovation process. Although unstructured thoughts are necessary for brainstorming, they can lead to missed opportunities and wasted resources...
