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The Easy way to Innovate is — the Hard way! Part Two
By Robert W. Bradford Note: This article was first published in Compass Points in April 2003. The info is still relevant today, and it will be nostalgic reading the examples from 2003. Part One was an introduction to this series from Bradford’s article The Easy way to Innovate is – the Hard way! In […]
Continue readingThe Easy way to Innovate is — the Hard way! – Part One
by Robert W. Bradford This is an introduction to a 2003 series, The Easy way to Innovate is – the Hard way! The info is still relevant, and it will be nostalgic reading the examples from 2003. People, quite naturally, prefer to do easy things. Easy things are — well, easy. It often seems that the […]
Continue readingTypes of Profitable Differentiation Value
Differentiation is a key competitive strategy. Yet some people tell me that they don’t see much benefit to differentiation in their markets. While there are places that this may be true – high volume grains, anyone? – there are so many paths to differentiation that it’s worth examining a few of them to see if […]
Continue readingSony: Results are in – Sony’s Strategy Results in Record Profit
By Denise Harrison In 2014, Kazuo Hirai, Sony CEO, sought to rekindle the firm’s creativity. In the 20th century Sony had a market leadership position in several segments of the consumer electronics industry. For example, its Sony Walkman® exemplified Sony’s ability to harness its technical expertise, providing consumers with easy-to-use electronic devices. But by […]
Continue readingHow to Avoid Competitive Pricing with Better Market Segmentation
Market segmentation is a powerful tool. This isn’t just true for the marketing department, though segmentation can enable super efficient, targeted advertising and product placements. In strategic planning, however, your market segmentation can enable even more unique product offerings, operational strategies and more. Unfortunately, the vast majority of companies who use market segmentation, tend to […]
Continue readingInnovation/Opportunities: Short-term vs. Long-term – How do You Decide?
Denise Harrison Note: This article was previously published in Compass Points in October 2001. In 1996 Apple lost $816 million, but in 1997 they launched an initiative that was to transform how people bought, sold and listened to music. There was no clear path for how this would happen, no easy technology solutions – just a […]
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