by Dana Baldwin | Aug 8, 2014 | Strategic Planning, Uncategorized
By M. Dana Baldwin, Senior Consultant This article was previously published in Compass Points in November 2007 Most companies advertise their loyalty to their customers, but how many really are as loyal as they profess to be? What specific actions have they committed...
by Denise Harrison | Jul 31, 2014 | Strategic Planning
By Denise Harrison In their well-researched book, entitled The Price Advantage the authors (Baker, Marn, and Zawada) use the following statistics to highlight the importance of pricing: Operating Profit Improvement Per 1% Improvement in: A 1% increase in price...
by Denise Harrison | Jul 25, 2014 | Strategic Planning
by Denise Harrison Reprinted from October 2006 During the course of strategic planning your company will look at threats — outside forces that can severely impact your company’s success. Often the analysis of threats includes looking at how you mitigate...
by Dana Baldwin | Jul 11, 2014 | Strategic Planning
By M Dana Baldwin, Senior Consultant What is focus? Why is focusing on your business so important it should be a key element of your strategic planning? Why is it a key to your ongoing success? What happens when you lose focus? To illustrate what focus is, let’s...
by Robert Bradford | Jul 2, 2014 | Strategic Planning
By Robert W. Bradford, President & CEO Reprinted from Course and Direction April 2007 “Time is money”. We’ve all heard that, right? But does your company operate that way? Many times, I’ve seen companies succeed wildly simply because they...
by Dana Baldwin | Jun 20, 2014 | Strategic Planning
By M. Dana Baldwin, Senior Consultant Reprinted from Course and Direction June 2008 Marketing, done well, is a vital cog in many companies’ strategies. Marketing performs many functions which are some of the keys to success over time. Good marketing helps pave...
