by Robert Bradford | Jun 30, 2026 | Strategic Planning
By Robert W. Bradford, President/CEO To determine your strategic planning horizon, you need to have some sense of how clearly you can see the future environment in which your organization will be operating. There are three critical elements to consider here: 1. ...
by Dana Baldwin | Jun 30, 2026 | Strategic Planning
By M. Dana Baldwin, Senior Consultant Strategic Planning ExpertProviding superior value through a formal strategic planning process to determine what your targeted customers want is a key to success. Good strategic planning not only identifies the targeted customer...
by Denise Harrison | Jun 30, 2026 | Strategic Planning
By Denise Harrison, Executive Vice President & COO Strategic Planning ExpertCustomer Concentration and Market Segment Analysis Customer concentration is a key characteristic to consider when thinking about market segmentation, it is important to understand the...
by Denise Harrison | Jun 30, 2026 | Strategic Planning
By Denise Harrison, EVP Coca Cola, known for its marketing prowess, does not always get it right. Yes, everyone knows about the Coke Classic/New Coke mistake, but what about its entry into the health conscious and environmental space? What Went Right Growth goals are...
by Dana Baldwin | Jun 30, 2026 | Strategic Planning
By M. Dana Baldwin, Senior Consultant When the economy goes through the tough times it has recently, a number of things start to change both inside and outside your company. First, review your strategic plan, to account for the changing business conditions. As a...
by Denise Harrison | Jun 29, 2026 | Strategic Planning
By Denise Harrison, Executive Vice President and COO Recently I worked with a company that had several missteps in executing their strategy – what went wrong? This team has an excellent execution record; however, even with a history of past successes the team...
