Changing the Way the World Thinks about Strategy

Hire Well to Sustain a Positive Work Environment

by M. Dana Baldwin, Senior Consultant How many times have you decided you needed to add to your staff, decided on the technical qualifications the job required and started looking for the person to fill those requirements?  How many times have you hired someone who met all the technical requirements, but who did not really […]

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Is it a good objective, or are you seeking “world peace”?

This is my fourth post on bad strategic objectives. In my first post, I discussed a test to tell whether an objective you set for your organization is truly strategic. By now, I’ve also highlighted three common types of non-strategic objectives, the incremental objective , the accounting objective, and the lead brick objective. Today, we’ll […]

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Are your Objectives Really Worth Pursuing? Or are they just “Lead Bricks?”

By Robert W. Bradford, President and CEO In my first post on strategic objectives, I discussed a simple test to tell whether an objective you set for your organization is truly strategic.  I’ve also highlighted two common types of non-strategic objectives, the incremental objective and the accounting objective.  Today, I’ll cover another common non-strategic objective […]

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Are you frustrated by the lack of results in your strategic planning efforts?

We are interested in your thoughts: Why doesn’t your strategic planning process work? – please take our confidential survey by clicking on: https://www.surveymonkey.com/s/9RHF6PS Many CEOs would like to make their strategic planning process more effective – what areas would you like to enhance? Are you frustrated by the laundry lists without priorities? How do you decide […]

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Strategy: Low Cost or Differentiation

M Dana Baldwin, Senior Consultant When your organization does strategic planning, what strategies do you consider for each of your market segments?  It is likely that you may select different bases for competing in different segments, because your competitive atmosphere is different in each segment, and what you bring to the market is different in […]

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Etsy: Can a company outgrow its Niche?

by Margaret Lawrence Etsy is often described as the “world’s largest flea market”. Since its beginnings in 2005, the company has created a vibrant on-line community of buyers and sellers of “handmade” and vintage items as well as craft supplies, it’s the online home for hobbyists who want to operate on a small scale. Etsy’s […]

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Market Segmentation – Starting with the Basics

By M. Dana Baldwin The basics of Strategic Planning can be misunderstood by those who need to determine what they are and how they apply to the overall development of your strategic plans. On one hand, some teams will overlook the importance of carefully defining the market segments so they can obtain the best analysis […]

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Strategy: Turning Trash into Treasure

By Denise Harrison, Executive Vice President and COO Discussions concerning waste disposal and environmental impact are showing up more frequently during strategic plan development. With disposal costs and environmental regulations increasing, companies are finding creative ways to deal with their waste. Here is one example. Cheese Brine Cheese production in Wisconsin is big business; – […]

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Accounting and Strategic Objectives

By Robert W. Bradford, President and CEO Recently, I discussed a simple test to tell whether an objective you set for your organization is truly strategic, and highlighted a common type of non-strategic objective, the incremental objective.  Today, I’d like to cover a similar type of objective that is unfortunately very common – the accounting-driven […]

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