by Robert Bradford | Jun 30, 2026 | Strategic Thinking
By Robert W. Bradford, President/CEO As a rule, people don’t like to change. People do change, however, and this happens for three basic reasons: Changing behavior can eliminate a major source of pain An example of this is the mass migration of airline ticket...
by Robert Bradford | Jun 30, 2026 | Strategic Planning
By Robert W. Bradford, President/CEO To determine your strategic planning horizon, you need to have some sense of how clearly you can see the future environment in which your organization will be operating. There are three critical elements to consider here: 1. ...
by Dana Baldwin | Jun 30, 2026 | Strategic Planning
By M. Dana Baldwin, Senior Consultant Strategic Planning ExpertProviding superior value through a formal strategic planning process to determine what your targeted customers want is a key to success. Good strategic planning not only identifies the targeted customer...
by Denise Harrison | Jun 30, 2026 | Strategic Planning
By Denise Harrison, Executive Vice President & COO Strategic Planning ExpertCustomer Concentration and Market Segment Analysis Customer concentration is a key characteristic to consider when thinking about market segmentation, it is important to understand the...
by Denise Harrison | Jun 30, 2026 | Strategic Planning
By Denise Harrison, EVP Coca Cola, known for its marketing prowess, does not always get it right. Yes, everyone knows about the Coke Classic/New Coke mistake, but what about its entry into the health conscious and environmental space? What Went Right Growth goals are...
by Dana Baldwin | Jun 30, 2026 | Strategic Planning
By M. Dana Baldwin, Senior Consultant When the economy goes through the tough times it has recently, a number of things start to change both inside and outside your company. First, review your strategic plan, to account for the changing business conditions. As a...
by Robert Bradford | Jun 29, 2026 | Competitive Strategy
Some of the most successful companies in the world experienced huge growth as the result of a game changing innovation. A few, like the Sony Walkman or the Apple iPod, were products, but others, such as Wal-Mart’s distribution system and Google’s search/advertising...
by Denise Harrison | Jun 29, 2026 | Strategic Planning
By Denise Harrison, Executive Vice President and COO Recently I worked with a company that had several missteps in executing their strategy – what went wrong? This team has an excellent execution record; however, even with a history of past successes the team...
by Dana Baldwin | Jun 29, 2026 | Strategic Planning, Strategy Implementation
By M. Dana Baldwin, Senior Consultant Strategic Planning ExpertStrategic Planning is a process, not an event. It consists of a series of analyses and decisions which end up with an actionable strategic plan. Coming out of the strategies are a series of actions which...
by Robert Bradford | Jun 29, 2026 | Strategic Planning
Far too often, companies put off their strategic planning – or even fall completely off the wagon – because of major strategic initiatives. It might be an acquisition, a system upgrade, a relocation or a marketing initiative, but whatever the project is, it is so big...
by Denise Harrison | Jun 29, 2026 | Strategic Planning
By Denise Harrison, EVP Try, Try Again Yum Brands did not get it right at first, they had several aborted attempts; first in Hong Kong and then in Taiwan. But rather than simply giving up, they asked what would we do differently if we were to do this again? Here...
by Dana Baldwin | Jun 29, 2026 | Strategic Planning
by M. Dana Baldwin, Senior Consultant Strategic Planning ExpertIn an earlier article, we discussed the Expand strategy – Growing our selected market segment much faster than the overall segment is growing. Because we will be grabbing a competitor’s share, it is an...
