By M Dana Baldwin, Senior Consultant Trust is a key element in business relationships. Without trust, it can be much more difficult to get your people to engage effectively in your business. It can be harder to get your message across to everyone in the business. And it will most likely impede progress toward building […]
Continue readingBy Robert W. Bradford, President & CEO This post is part of a series taken from Robert Bradford’s article Understanding the Competitive Value of your Brand published in Compass Points September 2005. In Part One, we introduced the series and discussed What makes a brand valuable? In Part Two, we discussed Why branding is important in the global marketplace. […]
Continue readingBy Robert W. Bradford, President & CEO One of the sticky problems most people face in strategic planning is execution. Over 80% of executives we survey in our seminars cite strategy implementation as their biggest issue with strategic planning. Meeting strategic objectives is difficult enough that many companies bypass this part of the strategy process […]
Continue readingBy Robert W. Bradford, President & CEO This post is part of a series taken from Robert Bradford’s article Understanding the Competitive Value of your Brand published in Compass Points September 2005. In Part One, we introduced the series and discussed What makes a brand valuable? In Part Two, we discussed Why branding is important in the global marketplace. […]
Continue readingBy Denise Harrison In today’s fast paced economy, we often find that executives think that they don’t have the time to reflect on their business. While quick decision-making is important, taking the time to reflect on the possible choices and looking at long-term implications will set your business on a course to achieve long-term success. […]
Continue readingBy Robert W. Bradford, President & CEO This post is part of a series taken from Understanding the Competitive Value of your Brand. In Part One, we introduced the series and discussed What makes a brand valuable? In Part Two, we will discuss Why branding is important in the global marketplace. Why branding is important in the […]
Continue readingM Dana Baldwin, Senior Consultant Executive team building principles: What are some basics? While one could write reams on executive team building, and indeed, many have, much of what shakes out of a deep analysis of the subject results in the whole thing being boiled down to some basic principles. Although a short article like […]
Continue readingUnderstanding the Competitive Value of Brand Understanding the Competitive Value of Brand – Part 1. In this part we will introduce the series and discuss What makes a brand valuable? One of the most commonly overlooked sources of competitive advantage is brand. Branding is not just advertising, nor is it simply a catchy name for […]
Continue readingBy Robert W. Bradford, President & CEO This post is part of a series taken from Robert Bradford’s article Strategic Evaluation of Acquisition Targets published in Compass Points September 2008. In part one we introduced the series and discussed Market Impact. In this part we will discuss Technology impact, Human resource impact, Distribution impact, and Supplier market impact. Technology impact Sometimes you […]
Continue readingBy Robert W. Bradford, President & CEO This post is part of a series taken from Robert Bradford’s article Strategic Evaluation of Acquisition Targets published in Compass Points September 2008. In this part we will introduce the series and discuss Market Impact. You are considering purchasing another company to accelerate the growth of your business. The company has […]
Continue readingBy Robert W. Bradford Opportunities are one of the three core elements of value creation in strategic management. Unfortunately, most companies struggle with opportunities, because there are few processes (outside of a good strategic planning process) that effectively shape the organization’s response to the ocean of opportunities we have available to us in business. Here […]
Continue readingBy M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002. In Part One, we introduced the series and discussed What is marketing? In Part Two, we discussed taking the long view. In Part Three, we discussed What […]
Continue reading