By M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002. In Part One, we introduced the series and discussed What is marketing? In Part Two, we discussed taking the long view. In Part Three, we discussed What […]
Continue readingBy M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002. In Part One, we introduced the series and discussed What is marketing? In Part Two, we discussed taking the long view. In Part Three, we discussed What […]
Continue readingBy M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002. In Part One, we introduced the series and discussed What is marketing? In Part Two, we discussed taking the long view. In this post, we will […]
Continue readingBy Denise Harrison Fitbit’s personal activity tracking device started with simple functionality – tracking steps taken during a day – now added functionality includes a heart rate monitor, sleep tracker, calorie calculator among other features. While the trackers are not perfect (not good with stationery bicycles) the monitors give the user a better idea of […]
Continue readingBy M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002. In Part One, we introduced the series and discussed What is marketing? In this post, we will discuss taking the long view. In marketing, one […]
Continue readingBy M. Dana Baldwin, Senior Consultant This post is part of a series taken from M. Dana Baldwin’s article Marketing: A Key to Long Term Success published in Compass Points February 2002. In this part we will introduce the series and discuss What is marketing? Times are tight, business is lousy, right? We can’t be bothered worrying […]
Continue readingBy Tom Ambler, Senior Consultant Note: This article is part of a series taken from Thomas E. Ambler’s article The Strategic Value of Values originally published in Compass Points in April 2002. In Part 1, we introduced the series. In Part 2, we discussed Values’ Value. In Part 3, we discussed Market Value. In Part 4, we […]
Continue readingBy Tom Ambler, Senior Consultant Note: This article is part of a series taken from Thomas E. Ambler’s article The Strategic Value of Values originally published in Compass Points in April 2002. In Part 1, we introduced the series. In Part 2, we discussed Values’ Value. In Part 3, we discussed Market Value. In Part 4, we […]
Continue readingM. Dana Baldwin, Senior Consultant Do you listen to your customers, to your competition, to your environment? What influences your decisions about where to take your company in the future? Will continuing to do what you have always done work in the future, or will it doom you to a slow spiral into oblivion? Sometimes […]
Continue readingBy Tom Ambler, Senior Consultant Note: This article is part of a series taken from Thomas E. Ambler’s article The Strategic Value of Values originally published in Compass Points in April 2002. In Part 1, we introduced the series. In Part 2, we discussed Values’ Value. In Part 3, we discussed Market Value. In this post we […]
Continue readingBy Robert W. Bradford, President and CEO One of the underlying – and very human – desires most people bring to strategic planning is the desire to put things in order. This is useful and desirable, but this desire often runs headlong into a messy fact about the real world that is unavoidable: the world […]
Continue readingBy Thomas E. Ambler, Senior Consultant Note: This article is part of a series taken from Thomas E. Ambler’s article The Strategic Value of Values originally published in Compass Points in April 2002. In Part 1, we introduced the series. In Part 2, we discussed Values’ Value. In this post we will discuss Market Value. Market Value Now let’s […]
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