What Strategies Work Best When the Economy Is Weak?

Strategies in recessions – What kind of strategies work best? We’ve been using Simplified Strategic Planning for over 40 years now, and we’ve seen companies fare well through recessions many times.  Those that do well use strategies that are just a bit different from most of their competitors.  You should consider those differences for your […]

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Contingency Plans – What To Do About Threats

In strategic planning, we sometimes look at threats that will harm your business.  We avoid looking at every threat, since good strategy is about opportunities more than threats, but there are still some threats that may be worth examining.  In general, these are threats that will substantially reduce your likelihood of success, but they also […]

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Pandemics and Business Strategy – This is How to Plan for an Outbreak

Pandemics affect business strategy.  If you’re like most people, the Covid-19 virus that you’ve heard news about concerns you.  Some of that concern may be personal, since anyone could be infected by the virus.  Some of that concern, however, may be about the impact on your business.  There are several ways a pandemic can affect […]

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Protectionism and Strategy – When is Protection Good?

Protectionism with tariffs in your country is often seen as a benefit to companies, especially manufacturers. The idea is that when countries put a tariff on imports of products similar to yours, you gain an advantage in your domestic marketplace. If they place a 25% tariff upon similar goods entering your country, your foreign competitors […]

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Succession Planning – What, Why, When and How?

Although our principal thrust in Strategic Planning is how to better compete in our market segments, we also need to include succession planning.  Succession planning is key to your overall planning, because it helps assure you will have appropriate staffing in the future. Without people with the education, experience and training, you could have problems […]

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How to be the Disruptor

The best defense is sometimes a good offense.  One of the most successful strategies I’ve used with clients is to stop worrying about disruption as a threat.  Instead, become the company that is disrupting your industry.  In some cases, this is easier said than done.  There are a few simple steps you should take, however, […]

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How to Thrive Through Disruption With Strategic Competency

Market disruption happens in just about every industry, no matter how mature it is. How is it that some players seem to shrug off or even thrive through disruption, while others are ruined?  One of the keys to a successful response to disruption is strategic competency. In our Simplified Strategic Planning seminar and our book […]

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How to Respond to Disruption When You See It Coming

Disruption strategy – What to do when you see disruption coming. In my last two articles, I discussed types of disruption and how to anticipate disruption in your industry.  In this article, we’ll take a look at what steps you can take when you see disruption coming. When disruption threatens your markets, it’s easy to […]

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Market Disruption and Strategy – How to See It Coming

The past two decades have seen market disruption spreading in ripples through almost every industry.  In some, market disruption has been the new normal – and in others, a hope that disruption will pass persists.  Whatever the past or current state of your industry and markets, anticipating new disruption is now critical to strategy. Seeing […]

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Market Disruption and Strategy – Here Are the Types

Market disruption is a catchy phrase that describes changes which redefine many elements of competition in markets. These changes sometime even eliminate markets altogether.  One of the examples from the past few decades is when online travel websites displaced travel agents.  Another example was the migration of some manufacturing activities to China.  Yet another example […]

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Your Business Story – How to Base it on Reality for Success

One of the incredibly interesting things about humans is our ability to make up stories.  Many of the hallmarks of civilization are really no more than this.  Government, the economy and money are all based on stories we have made up – and agreed to – over time. A business can portray many of the […]

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Specialty Strategies Online – How to Court the Upscale Digital Buyer

Over the years, I’ve seen companies amplify their success by focusing on a clearly specialty or clearly commodity strategy.  In simple terms, a commodity strategy involves targeting customers whose primary decision making factor is price.  The specialty strategy simply involves targeting any factor but price.  The specialty strategy leads to lower volumes in most markets.  […]

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