Changing the Way the World Thinks about Strategy

How to be the Disruptor

The best defense is sometimes a good offense.  One of the most successful strategies I’ve used with clients is to stop worrying about disruption as a threat.  Instead, become the company that is disrupting your industry.  In some cases, this is easier said than done.  There are a few simple steps you should take, however, […]

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How to Thrive Through Disruption With Strategic Competency

Market disruption happens in just about every industry, no matter how mature it is. How is it that some players seem to shrug off or even thrive through disruption, while others are ruined?  One of the keys to a successful response to disruption is strategic competency. In our Simplified Strategic Planning seminar and our book […]

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How to Respond to Disruption When You See It Coming

Disruption strategy – What to do when you see disruption coming. In my last two articles, I discussed types of disruption and how to anticipate disruption in your industry.  In this article, we’ll take a look at what steps you can take when you see disruption coming. When disruption threatens your markets, it’s easy to […]

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Market Disruption and Strategy – How to See It Coming

The past two decades have seen market disruption spreading in ripples through almost every industry.  In some, market disruption has been the new normal – and in others, a hope that disruption will pass persists.  Whatever the past or current state of your industry and markets, anticipating new disruption is now critical to strategy. Seeing […]

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Market Disruption and Strategy – Here Are the Types

Market disruption is a catchy phrase that describes changes which redefine many elements of competition in markets. These changes sometime even eliminate markets altogether.  One of the examples from the past few decades is when online travel websites displaced travel agents.  Another example was the migration of some manufacturing activities to China.  Yet another example […]

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Your Business Story – How to Base it on Reality for Success

One of the incredibly interesting things about humans is our ability to make up stories.  Many of the hallmarks of civilization are really no more than this.  Government, the economy and money are all based on stories we have made up – and agreed to – over time. A business can portray many of the […]

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Specialty Strategies Online – How to Court the Upscale Digital Buyer

Over the years, I’ve seen companies amplify their success by focusing on a clearly specialty or clearly commodity strategy.  In simple terms, a commodity strategy involves targeting customers whose primary decision making factor is price.  The specialty strategy simply involves targeting any factor but price.  The specialty strategy leads to lower volumes in most markets.  […]

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Digital vs. Brick and Mortar:  Hybrid Strategies

Digital marketing strategy – the hybrid strategy is one of the most powerful. In the past few articles, I’ve written about how brick and mortar companies can handle digital competition, and vice versa.  One of the most powerful strategies in each of these situations is the hybrid strategy.  When a company uses both digital and […]

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How to Make Successful Strategic Plans – Good Objectives Plus Monitoring

Successful strategic plans include good objectives and monitoring. The desired result of developing your strategic plan is to develop an actionable road map for the future of your organization. While there are always diversions, the goal is to have a SMART strategic plan to guide your actions. SMART means Specific, Measurable, Achievable, Relevant and Timely. […]

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Strategies for Beating Online Competition

Many believe that brick and mortar retail shops cannot compete with hyper efficient online retailing with rapid delivery.  Although efficient online competition does make it harder to be profitable, brick and mortar stores can compete successfully. One reason this idea is untrue is the inherent assumption that all markets are commodity markets, rewarding only those […]

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Digital Competition – Why It Makes Things More Difficult

So many industries face upheaval because of new technology right now that it’s probably easier to list those that aren’t.  Technology is changing our worlds in many ways, but I’d like to examine one that affects everyone:  market access.  This is simply the ability for you to connect with customers, and vice versa. Historically, industries […]

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