Why You Need to be Different

A differentiation strategy builds dominance in your market.  One of the fun things about working with so many different companies is the perspective you gain on different industries.  Often times, however, an industry is highly fragmented with no clear dominant player...

Why is Strategic Competency so Scary?

Focusing on a single strategic competency can be scary.  There are two big reasons for this.  The first is the basic struggle with focus – we often feel unsafe putting all of our eggs in one basket.  The idea that two competencies will double your chances of success...