Why Your Strategy Needs To Change

Every once in a while, I run across a company that is doing just fine, and has been pretty successful for a long time. These companies scare me.  Nothing creates failure like success, and the temptation to rest on one’s laurels has heralded doom for many a fine...

IS YOUR PRICING STRATEGY RIGHT?

By M. Dana Baldwin, Senior Consultant Pricing can be very tricky in times like the ones we are going through currently.  Too high a price and you can lose considerable volume, customer loyalty and market share.  Too low a price could lead to diminished profits,...