by Robert Bradford | Aug 18, 2017 | Competitive Strategy
Differentiation is a key competitive strategy. Yet some people tell me that they don’t see much benefit to differentiation in their markets. While there are places that this may be true – high volume grains, anyone? – there are so many paths to differentiation that...
by Denise Harrison | May 19, 2017 | Competitive Strategy
By Denise Harrison In 2014, Kazuo Hirai, Sony CEO, sought to rekindle the firm’s creativity. In the 20th century Sony had a market leadership position in several segments of the consumer electronics industry. For example, its Sony Walkman® exemplified Sony’s...
by Robert Bradford | Apr 21, 2017 | Competitive Strategy
Market segmentation is a powerful tool. This isn’t just true for the marketing department, though segmentation can enable super efficient, targeted advertising and product placements. In strategic planning, however, your market segmentation can enable even more...
by Denise Harrison | Mar 31, 2017 | Competitive Strategy
Denise Harrison Note: This article was previously published in Compass Points in October 2001. In 1996 Apple lost $816 million, but in 1997 they launched an initiative that was to transform how people bought, sold and listened to music. There was no clear path for how...
by Robert Bradford | Mar 17, 2017 | Competitive Strategy
By Robert W. Bradford, President & CEO This post is part of a series taken from Robert Bradford’s article Understanding the Competitive Value of your Brand published in Compass Points September 2005. In Part One, we introduced the series and discussed What...
by Robert Bradford | Mar 3, 2017 | Competitive Strategy
By Robert W. Bradford, President & CEO This post is part of a series taken from Robert Bradford’s article Understanding the Competitive Value of your Brand published in Compass Points September 2005. In Part One, we introduced the series and discussed What...
