Who Are You? Win with Stories

By Thomas E. Ambler, Senior Consultant This article was previously published in Compass Points September 2007 What stories do you find yourself repeatedly telling people inside and outside your walls to illustrate “who you are” and what values are key to...

Value or Low Price?

M Dana Baldwin, Senior Consultant Do you know what your customers really value?  What are they willing to pay for that you can bring to the market place?  What is important to them that you can provide?  Does this give you an advantage in the environment in which you...

Sometimes a Road Less Traveled is Best

By Denise A. Harrison, Senior Consultant Previously published in Compass Points July 2006 Many readers are confronted with 800 pound gorillas in their market place – how should they compete? Should they follow the leader or devise a strategy that capitalizes on...

Innovation and Strategy

These two words go together sickeningly often. Every buzz-word spouting bozo tends to refer to themselves as “inspiring strategic innovation” or “working on innovation strategy”. But these words have very specific meanings, and, when it comes to strategy, there is...