Archive

Category Archives for "Competitive Strategy"

How to Thrive Through Disruption With Strategic Competency

Market disruption happens in just about every industry, no matter how mature it is. How is it that some players seem to shrug off or even thrive through disruption, while others are ruined?  One of the keys to a successful response to disruption is strategic competency. In our Simplified Strategic Planning seminar and our book […]

Continue reading

How to Respond to Disruption When You See It Coming

Disruption strategy – What to do when you see disruption coming. In my last two articles, I discussed types of disruption and how to anticipate disruption in your industry.  In this article, we’ll take a look at what steps you can take when you see disruption coming. When disruption threatens your markets, it’s easy to […]

Continue reading

Market Disruption and Strategy – How to See It Coming

The past two decades have seen market disruption spreading in ripples through almost every industry.  In some, market disruption has been the new normal – and in others, a hope that disruption will pass persists.  Whatever the past or current state of your industry and markets, anticipating new disruption is now critical to strategy. Seeing […]

Continue reading

Market Disruption and Strategy – Here Are the Types

Market disruption is a catchy phrase that describes changes which redefine many elements of competition in markets. These changes sometime even eliminate markets altogether.  One of the examples from the past few decades is when online travel websites displaced travel agents.  Another example was the migration of some manufacturing activities to China.  Yet another example […]

Continue reading

Your Business Story – How to Base it on Reality for Success

One of the incredibly interesting things about humans is our ability to make up stories.  Many of the hallmarks of civilization are really no more than this.  Government, the economy and money are all based on stories we have made up – and agreed to – over time. A business can portray many of the […]

Continue reading

Specialty Strategies Online – How to Court the Upscale Digital Buyer

Over the years, I’ve seen companies amplify their success by focusing on a clearly specialty or clearly commodity strategy.  In simple terms, a commodity strategy involves targeting customers whose primary decision making factor is price.  The specialty strategy simply involves targeting any factor but price.  The specialty strategy leads to lower volumes in most markets.  […]

Continue reading