The Game Changing Innovation

Some of the most successful companies in the world experienced huge growth as the result of a game changing innovation.  A few, like the Sony Walkman or the Apple iPod, were products, but others, such as Wal-Mart’s distribution system and Google’s search/advertising...

IS YOUR PRICING STRATEGY RIGHT?

By M. Dana Baldwin, Senior Consultant Pricing can be very tricky in times like the ones we are going through currently.  Too high a price and you can lose considerable volume, customer loyalty and market share.  Too low a price could lead to diminished profits,...

How to compete with a larger company

It can be difficult to compete with larger companies.  To many, they seem to have all the advantages and no disadvantages.  There are several reasons why larger competitors make tough competitors.  This week, we’ll examine the advantages and disadvantages of the...