by Robert Bradford | Jun 30, 2026 | Competitive Strategy, Strategic Thinking
Are changes in your industry right now or possible changes in the near future threatening your company? This can be a bad thing – but you might be able to turn the strategic threat into an opportunity, as well. The most strategic threats occur because something in...
by Robert Bradford | Jun 29, 2026 | Competitive Strategy
Some of the most successful companies in the world experienced huge growth as the result of a game changing innovation. A few, like the Sony Walkman or the Apple iPod, were products, but others, such as Wal-Mart’s distribution system and Google’s search/advertising...
by Dana Baldwin | Jun 28, 2026 | Competitive Strategy
By M. Dana Baldwin, Senior Consultant Pricing can be very tricky in times like the ones we are going through currently. Too high a price and you can lose considerable volume, customer loyalty and market share. Too low a price could lead to diminished profits,...
by Robert Bradford | Jun 28, 2026 | Competitive Strategy
One of the intractable problems of economics is that first-time buyers bring a lot of uncertainty about the value they will receive to a transaction. An excellent example of this is to compare the sale price of new electronic items on eBay with those at an online...
by Robert Bradford | Jun 2, 2021 | Competitive Strategy
It can be difficult to compete with larger companies. To many, they seem to have all the advantages and no disadvantages. There are several reasons why larger competitors make tough competitors. This week, we’ll examine the advantages and disadvantages of the...
by Robert Bradford | Feb 26, 2021 | Competitive Strategy
If you have attended the Simplified Strategic Planning seminar or read the book, you are probably already familiar with the concepts of specialty and commodity customers. Simply put, specialty customers are those who perceive premium value in a product or service and...